Descente is an outerwear company that has been widely known for their high-end sports garments for the athletes who value form, fashion and function. They decided to take this concept and idea to the golf market in 1964. They started this in Japan and have become the #1 golf apparel company in Asia.
Descente Golf produces what is said to be the
highest quality shirt on the market. They use double mercerized Egyptian cotton
with a proprietary cotton stabilizing process known as Permalok. What this means
to the consumer is a golf shirt that keeps its color and doesn’t fade
and also dries with no deed for ironing.
These great golf shirts will look great and
fit perfectly year after year, wash after wash and round after round. That’s
the bottom line! They will also resist wrinkling, won’t fray or pill,
keep their hand, and most importantly keep their shape. The Descente golf shirt
will look as good 2 years later as it did the day you bought it.
How do They Do It?
Every way you can possibly think of. From the
construction process, to the treatments that are incorporated, right down to
the yarns that are used. Descente takes no shortcuts with their golf shirts
which are why golfers love to wear and wear and wear them. Let’s take
a look:
FINEST FABRICS – The
basis of the shirt fabric is constructed from 65/2 Egyptian and Supima cotton.
These great fabrics give the shirts superior strength, long lasting durability,
and perfect quality.
DOUBLE MERCERIZATION – This unique process helps to maintain
color fastness and aids shrink resistance. This also adds strength and luster
by 25%.
PERMALOCK – This is a proprietary PermaLok cotton stabilization
process that helps to maintain the shape, color and perfect hand of the shirts
even after repeated washings.
SHELL-CENTERED BUTTONS – Real shell centers that are
surrounded by a molded plastic. This gives remarkable strength and eliminates
breaking.
TAPED SHOULDER SEAMS – These provide strength durability
and elasticity to the seams. This special edge stitching helps to ensure that
the seem lies flat for greater comfort.
KNITTED COLLORS – These collars are knitted specifically
different for each size shirt to help get an exact fit. There for they are never
to big or too small.
3D CYLINDRICAL PATTERN – This high-end pattern allows
for the all important freedom of movement and a comfortable fit.
LONGER TAIL – Descente’s longer shirttails keep
the shirt tucked in comfortably and securely.
Descente has been long time supplier of performance
outerwear to the PGA Tour, Champions Tour
and Nationwide Tour as well as the International and American
President’s Cup teams. Some of the big name players wearing the Descente golf shirt
include Mark O’Meara, Bob Tway and many up and coming
stars.